Privacy Policy

Amaranthine Limited (“Starlet Vintage”) are committed to complying with the General Data Protection Regulation and the Data Protection Act 2018. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better and more personalised shopping experience.

Should you need to contact us please write to: Amaranthine Limited, 8 St. Peter’s Court, Bradwell on Sea, Essex, CM0 7JE or via quoting Security and Privacy Enquiry.

What information we collect and why?

When you buy goods from us, you are entering into a contract with us. When placing an order, you are invited to set up an account. When placing an order and when setting up an account we will ask you to provide some personal information such as:

• full name, address, contact numbers, email address

How do we use your information?

Data Protection says that we are allowed to use and share your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons and these are:

• Contract - your personal information is processed in order to fulfil a contractual arrangement e.g. in order to send you your order
• Consent – where you agree to us using your information in this way e.g. for storing your contact details
• Legitimate Interests - this means the interests of Amaranthine Limited in managing our business to allow us to provide you with the best products and service in the most secure and appropriate way e.g. to transfer your data to certain third parties such as delivery partners.
• Legal Obligation – where there is statutory or other legal requirement to share the information e.g. when we have to share your information for law enforcement purposes.

Who we share your information with and why

Delivery Partners - In order for you to receive your goods, we works with a number of delivery partners. We only pass limited information to them in order to ensure delivery of your items.

IT Companies - We work with businesses who support our website and other business systems.

Payment processing - We work with trusted third party payment processing providers in order to securely take and manage payments.

Keeping in touch with you

We want to keep you up to date with information about new ranges, special offers and improvements to our website. When you set your account up, we will ask you if you want to receive this type of marketing information. We also give you the opportunity to sign-up for our newsletter to receive such information. We do not share your details with anyone else.

If you decide you do not want to receive this marketing information you can request that we stop by writing to us at You may continue to receive mailings for a short period while your request is dealt with.

How long we keep your information

If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws. We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 7 years. The only exceptions to this are where:

• the law requires us to hold your personal information for a longer period, or delete it sooner;
• you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law;
• we bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible; or
• in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.

What are your rights?

You are entitled to request the following from us. These are called your Data Subject Rights and there is more information on these on the Information Commissioners website

• Right of access – to request access to your personal information and information about how we process it
• Right to rectification – to have your personal information corrected if it is inaccurate and to have incomplete personal information completed
• Right to erasure (also known as the Right to be Forgotten)
• Right to restriction of processing – to restrict processing of your personal information
• Right to data portability - to electronically move, copy or transfer your personal information in a standard form
• Right to object - to object to processing of your personal information
• Rights with regards to automated individual decision making, including profiling – rights relating to automated decision making, including profiling

If you have any general questions about your rights or want to exercise your rights please contact

You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office (ICO), the data protection regulator in the UK, are available on the ICO website where your personal information has or is being used in a way that you believe does not comply with data. However, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.

Contact Details

Should you need to contact us please write to: Amaranthine Limited t/as Starlet Vintage, 8 St. Peter’s Court, Bradwell on Sea, Essex, CM0 7JE or via quoting Security and Privacy Enquiry.

Starlet Vintage


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